Новый рекламный ролик ТМ «Рудь»: «Пока другие ждут — Украина уже имеет»!

In its advertising instruments, TM “Rud” is trying to bring in certain innovations, which, unfortunately, are copied by other producers. In 2007, marketing experts carried on their work over the series of trailers “Rud — ice cream #1”. The core idea of trailer is a national orientation of TM “Rud” that is proved by sales increase and constant market share expansion.

Interesting fact is that trailer shooting mainly took place in the USA; the rest was shooting in Egypt and Ukraine. We would like to mention that TM “Rud” refused to deal with actors, but it laid a stress upon ordinary citizens, with their emotions and natural behavior during the shooting.

We have got priceless experience that would be used in further work over the video material. The most interesting, but, at the same time, most important, was a kids? draft and their shooting in the trailer. We had to find a girl with natural inclination to public shooting. And she was finally found! You will be able to see the young actress in the trailer.

In addition to shooting, we have used computer technologies in the trailer, which assisted in recreation of sweet cold atmosphere that is associated with the key product of TM “Rud” — an ice cream!