We are approaching to the start of active ice cream season, as a result, it is just the right time to get to know some new products that will be released the nearest future. Our partners have already had a chance to degustate them during the all-national exhibition. We are talking about such assortment positions as “Belochka” (“Small Squirrel”) Eskimo and “Yoghurt-Cherry” waffle cup.

“Belochka” Eskimo — is a traditional brand that is presented in the assortment of ice cream and confectionery producers. “Belochka” of TM “Rud” — is a classic full-cream ice with tender nut taste, covered with chocolate icing and nuts.

The emotional component lies in the brand's concept, which deals with nostalgic taste values, traditions of classic ice cream consumption by Ukrainian customers. These values are neither affected by fashion, nor market conditions. New packing was developed for “Belochka” to present the brand's generalized character, which is used by confectionery producers. The target audience of “Belochka” is consumers, who prefer classic kinds of ice cream and have certain history and prolonged life-cycle, inherent in classic.

“Yoghurt-Cherry” waffle cup represents an answer to Ukrainian consumers“ demands, who suppose cherry taste to be the national taste.

The “Rud” company's product engineers have developed a double-layer ice cream with tender cream-cherry taste. But not only the taste, mentioned above, will attract consumers, but also the form of the cup, whose “cap” represents a double-colored “turban”. “Yoghurt-Cherry” will be a pleasant light dessert of both spring and summer seasons.

During this period, our consumers prefer fruit tastes; therefore, we hope that the classic cherry flavor will suit their taste.

You may find out the new products in our next press releases and on our corporate website.