The yearly ice cream celebration from TM “Rud” over summer season has already become a tradition. Such actions give possibility not only to increase the audience of TM “Rud” cold sweets’ admirers, but also to incite regular consumers by gifts and souvenirs.

We can not bypass the fact that the traveling geography of children’s favorite — Pustunchyk elephant, who visited all ice cream celebrations — has significantly enlarged. During summer 2007, Pustunchyk had granted ice cream to kids from Cherkassy, Luhans’k, Ternopil’, he was joyfully met by children and adults of Poltava, Yvano-Frankivs’k, Uman’ and Kamyanets’-Podil’s’kiy, Mykolaiv and Luts’k, Yalta and Semeiz, Feodosiya and Eupatoriya, Vinnitsya, Alushta and Maryupol’ (by the way, ice cream celebration in Maryupol’, which was granted to all Maryupol’ citizens on Metallurgist Day by “Rud” company, created a furor among citizens, and “Rud” company has received an invitation to organize another celebration on Independence Day).

On the most TM “Rud” celebrations, all those who wished had a possibility to attend an air trampoline side-show “Pustunchyk” almost free of charge — an ice cream cover replaced the entrance ticket. The mobile air side-show “Pustunchyk” became a visit card of ice cream celebration. Kids were amazed by such chance to have fun.

Pustunchyk — is a “professional photo model”, because almost everyone had a desire to take a picture with him. Those, who were without a camera, were given the chance to ask photographer to take a picture and take them later by visiting the “Photogallery”, where all those who wish can take a look at these pictures.

All actions took place due to the professional support of our partners — distributor companies. Besides, some companies’ representatives were grasped by the celebration, and gladly took part in contests, took pictures with Pustunchyk and even jumped on the trampoline.

Every time the celebration was coming to an end, almost everyone was interesting about the next time Pustuchyk would visit their city and repeat the celebration from TM “Rud”; they have received an answer: “Soon, because ‘Rud’ company always remembers its consumers and wants to return their kindness”.